Code Communication Initiative
Application for Recognition

Much of the strength of the DSA Code of Ethics lies in widespread knowledge about the Code, its provisions and how to take advantage of the Code’s protections should a violation occur. In fact, one of the most important provisions of the Code requires DSA member companies to promote the Code to their salesforce.

While promoting the Code is a requirement, it is best viewed as a benefit of membership. It’s in the best interest of every DSA member company to promote compliance with the provisions of the Code – a demonstration of your commitment to your sellers and their customers.

To encourage companies to not only promote the Code, but to go above and beyond the simple requirements, the CCI will recognize companies for their efforts in this area. This program encourages companies to look for ways to promote the Code that will increase public awareness and ultimately underscore the value of upholding each of the Code’s provisions.

All DSA member companies are invited to participate in the program and will gain recognition by completing at least five of the CCI criteria. 

BY April 30, 2021

Application Deadline: April 30, 2021

Instructions: Please indicate completion of at least five of the following activites and provide documentation where noted.


Select at least five of the following activities completed by your company from April 2020-April 2021. You will be asked to provide additional information about each item on the following page. *
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